Tips for Struggling Artists
- Tips for Artists #1: Set Up Your Artwork as a Business – To appear professional, set up a real business so you move out of the “hobby artist” category. Come up with a business name (include your name in your business name), for example, Brian Miller Sculptures. Get a business license, business checking account, letterhead, logo, business cards, and credit card processing account. If you appear professional, you will be treated as professional and will easily command the prices and notoriety you desire.
- Tips for Artists #2: Work on Your Artwork… Every Day – To make it as an artist, you must work on your artwork and produce new artwork and ideas every day. Don’t sit around waiting for an artwork commission – keep your skills and creativity flowing. Working on new artwork every day will help you learn to create quicker and more efficiently. In addition, making your artwork a priority every day will increase your portfolio and the amount of pieces you have to sell directly to potential customers.
- Tips for Artists #3: Marketing Your Artwork is as Important as Creating Your Artwork – A successful artist must make marketing a priority. An artist must tirelessly promote their artwork and look for different ways to show and sell it. Sometimes creative people feel uncomfortable promoting themselves, but it is necessary to develop a thriving career.
- Tips for Artists #4: You Need a Website – If you are serious about becoming an artist, you need a well-designed website. “Well-designed” is the key. People will expect an artist to have a nice website. Include a portfolio of your artwork. Sign up with PayPal or another credit card company so people can buy straight from your secured website. Some people don’t like to buy with a credit card online. Other options include accepting checks via regular mail or getting an 800 number where customers can call and give their credit card number over the phone. Include your contact information on each page of your website, especially a link to your e-mail and a phone number. (Toll free is best when possible.)
- Tips for Artists #5: Have a Variety of Prices – You will sell more art if you have different pieces available at different prices. Pricing is one of the most difficult aspects of selling artwork. Price your artwork competitively, especially one-of-a-kind or commissioned pieces, but keep all price ranges in mind to attract more buyers. You may have to try a few different price points and judge the resulting sales to determine the best prices for your artwork. Many artists offer a money back guarantee for a certain amount of time, saying it helps make the buying decision easier for some people. Don’t forget to add shipping and handling charges when appropriate.
- Tips for Artists #6: Number and Sign Your Artwork – Include a number and signature on your artwork, especially on one-of-a-kind pieces. Some artists even go as far as providing a press kit folder with a biography of the artist, the title of the artwork, and a certificate of authenticity with specific details.
- Tips for Artists #7: Offer Limited Edition Artwork – Create a buying frenzy by offering limited editions of your artwork. Limited editions have much more value to many art lovers. Some people only invest in limited edition artwork.
- Tips for Artists #8: Keep a Portfolio – Always keep an updated portfolio of past, current, and works in progress so you can show off and sell more artwork. Mark photographs with the title of the piece, medium used, and the price.
- Tips for Artists #9: Sell Direct When Possible – The most profitable way to sell your artwork is direct to your customers. When selling wholesale to galleries and retail stores, you get a mere percentage of the money received when you personally sell to your buyers. The best ways to sell direct is from your website, via the Internet, at arts festivals, and at local craft shows. Include a list of where you will be “showing” on your website so your fans can buy from you in person.
- Tips for Artists #10: Don’t Let Criticism Crush Your Career – Criticism is just an opinion expressed about your artwork. For every person who thinks you are brilliant there will be another person who is far from impressed. Don’t let criticism ruin your career. Art is subjective. There is no right or wrong way to paint a painting or sculpt a sculpture. If you let criticism roll off your back and believe in your artistic talents you will never go wrong.
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