Ready to promote your music
and join our music community
? Here are some great tips to get you started.
What should you do if you're having trouble getting managers, agents, and record labels interested in promoting your music? Do it yourself! By doing it yourself, you show your professionalism, dedication, and the possible profitability of your music. By achieving a level of success on your own, you will attract the attention of managers, agents, and record labels that will be happy to take your music to the highest level.
Your music is the most vital part of advancing your career in the music industry. Good songs, marketability, and talent drive the music industry. Take the time to work on your songwriting, vocals, musicianship, and performance abilities. It is also important that you are able to classify your style of music by putting it in an existing genre. The music industry is caught up in classifying music by category, so make sure your music fits into one. Write up a sentence about your style of music so you will be ready to describe it quickly and accurately.
Another important aspect to a successful career in the music industry is having good management. Most artist management companies will not be interested in a musician just starting out. The best way to get past this is to practice self-management. Honestly evaluate how well your music can compete in the music industry. Study other musicians that are similar to you, looking for ways that you can emulate their success. Come up with a plan for reaching your fans and moving your career forward. Attend any workshops on promoting your music career and continue to approach managers as you build your music business. Managers love to represent self-managed artists who have reached a certain level of success on their own. It shows the artist treats music as a business and is capable of making good business decisions.
You will be on your own in securing bookings for performances until you have reached the level of being called by managers and booking agents. A booking agency will not be interested in you until you can show a history of consistent bookings, including short tours, and a strong fan base. Come up with a pre-planned sales pitch about your music and about the entertainment value of your live show. Prepare a press kit and contact festivals, clubs, bars, and concert tour companies. Stress the number of fans you have and that those fans are likely to attend if you perform.
Your Recording and Distribution
Don't wait to get signed by a record label before recording. You need to record your music and distribute it to create a buzz and fans. If you build interest and sell plenty of albums on your own, record labels will suddenly be interested, even if they've given you the cold shoulder in the past. Recording and selling your music also allows you to make money that you can reinvest in promoting your music. The best places to sell your album are at local stores, at your shows, from your own website, and worldwide digital distribution via music websites on the Internet, including CDBaby, iTunes, and Amazon.com.
Define the target audience of your music and start marketing to promote it. Don't just focus on your music in marketing, if you have an interesting story, something that makes you unique, or a reason why your music may be meaningful to people, use it in your marketing. Send press releases to your local newspaper to build up your press kit. Distribute information on the Internet. Post flyers about your performances. Send free CDs to reviewers. Print up and sell merchandise at your shows. Consider using a publicist to help you come up with newsworthy buzz about you and your music.
Success in today's music industry is often based on do-it-yourself principles and not waiting for a big break to come along. Independent labels now outnumber traditional record labels. The fastest road to success is developing a huge fan base. By doing it yourself in the beginning, you will put yourself in a powerful negotiating position when a major record label does call.